
New York,
May 21: Its creators admit it is the ultimate
in decadence: a $175 hamburger. The Wall Street
Burger Shoppe just raised its price from $150
to assure its designation as the costliest
burger in the city as determined by Pocket
Change, an online newsletter about the most
expensive things in New York.
"Wall Street has
good days and bad days. We wanted to have
the everyday burger (for $4) ... and then
something special if you really have a good
day on Wall Street," said co-owner Heather
Tierney.
The burger, created by
chef and co-owner Kevin O`Connell, seeks to
justify its price with a Kobe beef patty,
lots of black truffles, seared foie gras,
aged Gruyere cheese, wild mushrooms and flecks
of gold leaf on a brioche bun.
The eatery sells 20 or
25 per month in the fine dining room upstairs
versus hundreds of $4 burgers each day at
the diner counter downstairs, Tierney said.
Pocket Change previously
designated the double truffle burger at Daniel
Boulud`s DB Bistro Moderne as the most expensive
at $120, and the Burger Shoppe set out to
top that.
Boulud`s creation --
available only during black truffle season
from December to March -- rose to $150 this
past season, so the Burger Shoppe raised its
price on Monday to $175.
"Our burger is not
about the price," said Georgette Farkas,
a Boulud spokeswoman. "If you are making
something concerned only about the price,
you are off in the wrong direction."
Without truffles, Boulud`s
burger costs $32. It has a ground sirloin
patty stuffed with red wine braised short
ribs.
O`Connell said the Burger
Shoppe was "finding the ultimate expression
of each one of the ingredients."
"The concept was
like a mushroom-bacon-Swiss cheese burger,
which is my favorite sort of burger,"
he said.
The burger comes with
golden truffle mayonnaise, Belgian-style fries
and a mixed greens and tomato salad. O`Connell
pairs the dish with many fine wines, a lager
or a toasted brown beer, or ginger ale.